Marketing Water-Wise Plants in a Thirsty World

Horticultural professionals in the Rocky Mountain area have experienced water issues for decades, so drought, water restrictions and xeriscaping aren’t dry, dirty words – they’re the reality for regional landscaping opportunities. Consumers generally want to do the “right” thing when it comes to the environment, they just want things to be as easy and uncomplicated as possible. In this session, we’ll share ideas from local garden centers, water districts and landscaping professionals of ways to help customers create beautiful and habitat-friendly gardens that are easy care and water-thrifty at the same time.


“Please note: All events and times are subject to change – check back regularly for the latest schedule and details about conference events.

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